Forget all you know about Tahiti and French Polynesia.
Forget the French speaking natives, the palm-fringed beaches, the white sand, the turquoise lagoons, the coral reefs, the luxury resorts, and the paradise islands where everyone would like to spend the honeymoon.
Forget about stereotypes.
And imagine the wild, true nature of the most remote islands of the world, where you can really get to chance to see Melville’s whales, black pearls, rugged mountain peaks, caves, rivers, waterfalls, hidden natural beauties among fortresses and holy buildings. Places where time really appears to be a convention. Relatively unknown islands, with traditional working villages that have just open the doors to newcomers, where people still spend their days fishing, swimming, farming and bringing their produce to the local markets. Where there’s nothing else than locally grown food and locally made objects. Simple habits, slow jobs, smiling people. Away from the mass tourism and the mainstream infrastructures. Away from what you can buy as a package at the office of a tour operator. Because there are places, where you can experience just the silence of nature, broken by the sound of waves. You can sleep in cheap family-run pensions, with up to three rooms. You can taste tropical fruit and fish, you can treat your hair and skin with just coconut oil or coconut water. That’s the real charm.
I’ve been so lucky to be invited to a workshop organized by Tahiti Tourisme, where all this beauty was evoked. My task and pleasure has been to propose a strategy and concept for a social media campaign to promote this richness. Supporting the Australi and Gambier islands to attract the people and keep their beauty alive.
At #exploretahiti, we were grouped according to the different archipelagos and we worked together in 4 teams. Mine proposed the winning strategy about the alternative side of Tahiti: what you don’t necessarily expect, what you can really discover there for the first time and only with your eyes and senses. We designed a full execution of the campaign, which we will probably see in action next year. I hope it will become reality. So please, fingers crossed!
But in the meanwhile, we were awarded with a beautiful black pearl and a bottle of monoi oil, because our concept and campaign were judged the best. The most appropriate gift for a beauty lover like me, isn’t it? Ah, I’m still dreaming of the location…please don’t wake me up too soon….